Video & Photography for Gaggenau Amsterdam Showroom

Gaggenau Amsterdam Showroom

We were invited back into the world of Gaggenau to document their flagship showroom in Amsterdam, through photography and video. A space where appliances, architecture, and materiality come together with unmistakable precision.

Designed as an immersive brand environment, the showroom is made to be experienced as much as viewed. Our brief was to capture that feeling through a series of images and films that moved between wide spatial overviews, intimate close-ups, and creatively composed in-between moments. Particular attention was given to the new Expressive and Minimalistic oven series, alongside the latest cooling appliances.

Working primarily with available light, we used on-set control to manage reflections, contrast, and glass surfaces, allowing the stainless steel finishes and darker materials to show up naturally. Geometrically precise compositions revealed the design of the space. And, closer studies focused on the detailing and craftsmanship embedded in each product.

The final series of our photography and video for Gaggenau Amsterdam showroom balances atmosphere with exactness. Capturing not only what the showroom looks like, but what the brand feels like to experience.